MARKETLINK

MARKETLINK: Strategic Marketing for AEC Growth

For more than three decades, MARKETLINK has helped architecture, engineering, and construction (AEC) firms build strong brands, win work, and grow strategically. Based in Salt Lake City, Utah, our firm focuses exclusively on the AEC industry, offering deep expertise in business development, marketing strategy, and implementation. We understand the unique challenges AEC firms face: tight deadlines, complex projects, and the constant need to communicate expertise clearly and credibly.

Our mission is to help clients transform marketing from a reactive support role into a strategic driver of business growth. Through customized marketing plans, pursuit strategies, and training programs, we guide firms in strengthening their market position and achieving measurable results.

As an OpenAsset partner, MARKETLINK helps firms maximize the value of their digital asset management system. We work closely with marketing and business development teams to develop taxonomy, tagging standards, and workflows that align with their brand and proposal processes. From organizing visual libraries to integrating OpenAsset into collateral and pursuit materials, our team ensures the platform supports fast, consistent, and effective storytelling.

Our consultants have served firms of every size, from local design studios to national ENR-ranked organizations. We help clients enhance visibility, improve win rates, and build marketing processes that scale. Whether you are implementing OpenAsset for the first time or optimizing an existing system, we provide hands-on guidance that connects technology, process, and people.

With MARKETLINK, your team gains a trusted advisor who understands AEC marketing and knows how to translate tools like OpenAsset into real results: stronger proposals, faster workflows, and a more cohesive brand story.