Creating clear marketing in the fiercely competitive design and construction industry is hard enough. And creating compelling messages and professional communications can feel daunting. Not only that – how are you supposed to know all the leading practices for strategy, messaging, persuasion, and readability?
Barbara Shuck, FSMPS, CPSM gets it. It IS a lot to think about, and you shouldn’t have to worry about it. It’s why she uses more than 40+ years of architectural/engineering/construction (AEC) and entrepreneurial marketing expertise to help clients focus on what they do best: deliver superior design and construction services to valuable owners and end users.
Barbara helps clients with internal communication and initiatives, and external efforts that win work through compelling and persuasive content and messaging. She also does AEC mentoring: advising, educating, and coaching small teams and individuals. She has expertise in marketing research, planning, business development, proposals, promotions, and management.